Privacy Policy for Elara Blue

Last updated: [Insert Date]

Elara Blue is a brand owned and operated by Midhaxa Innovations Private Limited. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products, or interact with our services.

Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as data collected automatically through your use of our website and services.

a) Personal Identification Information

  • Full name

  • Email address

  • Phone number

  • Billing and shipping addresses

  • Payment information (processed securely via Razorpay, not stored by us)

  • Account login details (if applicable)


b) Non-Personal Information

  • Browser type and version

  • Device information

  • IP address

  • Operating system

  • Date and time of access

  • Pages visited and duration of visit

  • Cookies and tracking data

2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill your orders, including payment authorization and delivery

  • To communicate order confirmations, status updates, and customer service responses

  • To personalize your shopping experience and recommend products

  • To send marketing communications, newsletters, and promotional offers (only with your consent)

  • To improve our website, products, and services based on analytics and feedback

  • To comply with legal obligations and prevent fraud or misuse

  • To respond to your inquiries and requests efficiently

3. Legal Basis for Processing (where applicable)

For customers in regions governed by privacy laws such as GDPR, the legal bases for processing personal data include:

  • Consent you have given to receive marketing communications

  • Performance of contract (processing orders and payments)

  • Compliance with legal obligations

  • Legitimate interests pursued by Elara Blue and Midhaxa Innovations Private Limited, such as fraud prevention and service improvements

4. Sharing Your Information

Elara Blue is a brand owned and operated by Midhaxa Innovations Private Limited. We do not sell, rent, or trade your personal information to third parties for marketing purposes.

However, we may share your information with trusted third parties under strict confidentiality agreements to provide you with our services:

  • Payment Processors: Razorpay securely processes all payment transactions. We do not store your card or bank details on our servers.

  • Shipping Partners: To deliver your orders efficiently.

  • Service Providers: For customer support, IT services, and marketing (only with your consent).

  • Legal Authorities: If required by law or to protect our rights and safety.

5. Data Security

Protecting your data is of utmost importance to us. We implement industry-standard technical, administrative, and physical safeguards, including:

  • SSL encryption for all data transmitted on our website

  • Secure hosting environments with firewalls and intrusion detection

  • Regular security audits and updates

  • Restricted access to personal data only to authorized personnel

  • Secure handling of payment data via Razorpay’s PCI DSS compliant systems

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze website traffic, and serve personalized content.

  • You can manage cookie preferences through your browser settings.

  • We use both session cookies (expire when you close the browser) and persistent cookies (stored on your device for repeat visits).

  • Cookies help us remember your preferences, enable secure logins, and provide analytics data.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.

  • Correction: Request correction of inaccurate or incomplete information.

  • Deletion: Request deletion of your personal data, subject to legal or contractual obligations.

  • Restriction: Request restrictions on how your data is used.

  • Objection: Object to the processing of your data for marketing or legitimate interests.

  • Data Portability: Request to receive your data in a structured, commonly used format.

  • Withdraw Consent: You may withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us at: privacy@elara-blue.com

8. Retention of Data

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal requirements, resolve disputes, and enforce our agreements.

9. Children’s Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected such data, we will delete it promptly.

10. International Data Transfers

Since Elara Blue is operated by Midhaxa Innovations Private Limited in India, your data will be stored and processed in India. If your data is transferred internationally for service purposes, we ensure appropriate safeguards are in place to protect your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a revised “Last updated” date. We encourage you to review this page periodically.

12. Contact Us

For questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

Elara Blue is a brand owned and operated by Midhaxa Innovations Private Limited
Email: privacy@elara-blue.com
Phone: +91-XXXXXXXXXX
Address: [Your Registered Office Address]

Thank you for trusting Elara Blue with your personal information. We are committed to protecting your privacy and providing you with a safe and secure shopping experience.